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For the past 7 years, Responsible Parties organised jointly by Pernod Ricard and the Erasmus Student Network have enabled us to raise awareness among 332,000 students regarding the harmful effects of inappropriate alcohol consumption.

Excess prevents convivialité . We strongly believe in raising awareness and individual empowerment. We have already set up dozens of educational programmes.

CHRISTIAN PORTA Chairman and CEO of Pernod Ricard EMEA & LATAM

ALEXANDRE RICARD Chairman and Chief Executive Officer

PERNOD RICARD SUPPORTS AND PROMOTES THE 5 INDUSTRY COMMITMENTS FOR RESPONSIBLE DRINKING SIGNED IN 2012

- Fight against underage drinking - Strengthen and expand marketing codes of practice - Provide consumer information and responsible product innovation - Eradicate drinking and driving - Enlist the support of retailers to reduce harmful drinking

Responsible drinking: A CONCRETE EXAMPLE

Responsible drinking: OUR COMMITMENT

In January 2017, Pernod Ricard renewed its partnership with ESN, first signed in 2010.

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Alexandre Ricard introducing a customer to Wise Drinking, an app enabling consumers to estimate their alcohol intake.