26

S&R is not only a corporate challenge. It involves all our Brands across the world, all of which are committed to making a positive impact. We are dedicated to furthering these objectives with our brands in the months and years to come.

RICHARD BLACK Marketing Director Chivas Regal

Develop our communities & engage our partners: BUILDING A BETTER FUTURE TOGETHER

Cultural sponsorship Havana Cultura is a Havana Club initiative that offers a unique promotional platform for Cuban artists.

Humanitarian Support Absolut Elyx has joined forces with the NGO Water for People. Beginning on 1st July, each bottle of Elyx sold in the US will be matched by funds to provide one person with drinking water for a week.

Entrepreneurial support With a dedicated fund of $1M per year, Chivas Regal s The Venture supports the growth of projects that will help change the world. The 2nd edition took place in July 2016.

1

1

2

2

3

3

W H A T S N E X T ?

D EV

EL O

P O

U R

C O

M M

U N

IT IE

S &

E N

G A

G E

O U

R P

A RT

N ER

S